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The biggest trend of 2019 is... You! It’s all about your mental reserve, your well-being and not least, your sleep.
2019 is the year where we pull the plug out, are offline and allow ourselves complete calm. Not surprisingly, 2019's major focus points in interiors are therefore also the rooms that are able to facilitate the requirements for inner calm and relaxation. This means that in particular, the soft textiles of the bedroom and bathroom are highly topical – and that self-indulgence is the most important goal.

French country style and soothing lavender
The colours offered by SS19 are among others, French themed. Inspiration for the choice of colours was, for example, found in the wild flower fields of France with their dusty shades of blue, white and purple. They are all calm colours that invoke associations with water, the relieving spa experience and well-being. Soft lavender is particularly popular for SS19 and is therefore also consistent throughout our entire collection. Lavender is associated with calm both as a colour and plant and has a relaxing effect. We are familiar with the lavender plant in connection with, for example, oils and herbal medicine, as an antidote to stress, anxiety and sleeping difficulties.

“The dusty colours of lavender and blue trigger associations with herbs. Many people are familiar with the dried lavender flowers in small bags, which can be placed in drawers and cupboards to fill the room with a pleasant aroma. In other words, we associate lavender with relief - and this applies to both the plant and the colour,” explains Design and Concept Manager, Benedikte Marcher Thomsen.

For the same reasons, lavender lends itself particularly well to this year's focus on well-being and relaxation. The nature trend, which became a feature in 2018, still remains a great source of inspiration for SS19 however. The natural green, grey and brown colours will therefore continue to be available in our collection – albeit in dustier versions.

Linen and a tribute to the imperfect
SS19 will also contain more linen products. The rustic expression and naturalness of linen are consistent with the season's focus on relaxation and personal well-being. Linen has a mat, slightly coarse surface that is particularly suitable for the relaxed atmosphere in which the textiles are not required to be completely smooth:

“There is a heavy emphasis on calm and relaxation in the collection, and this also applies to the expression of the textiles. It’s fine if they are slightly wrinkled in their appearance. It doesn’t always have to be freshly ironed and look totally sharp – there is plenty of beauty in the imperfect,” explains Benedikte Marcher Thomsen.

About Damask

Georg Jensen Damask is a culture bearer within Danish design tradition as well as the history of craft. Our history is built on proud weaving traditions since 1756, but members of the family behind Georg Jensen Damask have been weavers all the way back to the 1500s.  The weaving is based on a classic design with a focus on functionality and quality both back then and today.

Throughout times we have worked together with some of the most acknowledged weavers, designers and architects, for example Arne Jacobsen, Cecilie Manz, Andreas Engesvik, Margrethe Odgaard and Nanna Ditzel. Furthermore, we have been involved in several projects with the Royal Danish Court and we are proud to call ourselves Purveyor to Her Majesty the Queen of Denmark.