World Childhood Foundation in collaboration with Georg Jensen Damask

The story behind the tablecloth

In 2003, on the occasion of her 60th birthday, H.M. Queen Silvia of Sweden designed a personal Easter tablecloth in collaboration with the Danish designer Diana Holstein. Since then, the tablecloth has been a joy for the Swedish royal family, but now the elegant design is launched in a completely different context.
H.M. Queen Silvia of Sweeden
In the fight against child abuse
The World Childhood Foundation was founded in 1999 by H.M. Queen Silvia of Sweden in collaboration with 14 family funds, private investors and companies, all of which shared the same vision - to protect children's right to a safe childhood and improve living conditions for vulnerable children. Today, the fund works primarily as an incubator for local initiatives that seek to prevent violence and sexual abuse of children. Since 1999, countless projects worldwide have received support from the Childhood Fund, and thousands of children have therefore got a safer childhood - free from abuse and violence.

2019 marks the 20th anniversary of the foundation of the World Childhood Foundation, and for that reason Queen Silvia has decided to lend the design from her personal Easter tablecloth to the purpose of the fund. For each sold tablecloth EUR 100 will go to the World Childhood Foundation projects in full.

Read more about the World Childhood Foundation here.

A tablecloth with a story
At Georg Jensen Damask, we are proud to contribute to the World Childhood Foundation by weaving and selling the tablecloth and thereby supporting the prevention of child abuse. It is estimated that one in five children in Sweden will experience being the victim of sexual abuse at some point in their childhood - and in many parts of the world this figure is even higher (source: Stiftelsen Allmänna Barnhuset). The problem is far-reaching, and the abuses take place in all cultures and societies.

Christian Borch, VP Product Management, hopes that the very special story and purpose of the tablecloth can give rise to conversations about children's well-being each time it is used:

”It means a lot to us at Georg Jensen Damask being able to support the World Childhood Foundation in their cause. We are therefore very grateful that H.M. Queen Silvia has agreed to use her personal design to collect money for the organization and, not least, to raise awareness of how we avoid abuse of children and young people. A tablecloth lives long and gives good reason to bring difficult topics to the course when family and friends gather around the table. My hope is that more people will spread the message about H. M. Queen Silvia's efforts through the World Childhood Foundation and thus help break the silence of the abuses and actively or financially support the organization.”

The unique tablecloth is woven in 100% Egyptian cotton and adorned with H.M. Queen Silvia's personal monogram. The tablecloth is available in the colours White and Yellow. When purchasing the tablecloth, you also receive a Childhood bracelet as a thank you and a symbol of support for vulnerable children and the organization. The bracelet consists of beads of different colours, each symbolizing an article in the UN Convention on the Rights of the Child - which bear witness to that every child is entitled to a childhood free from violence and sexual abuse.

See H.M. Queen Silvia's Easter Tablecloth  
Queen Silvia's Easter Tablecloth in the colours of White and Yellow