An iconic classic
In the 1970s, the iconic name towels graced bathrooms around Denmark and allowed everyone in the family to have their own little private property. Back then, it was names like ‘Henrik’ and ‘Pernille’ that adorned the simple, striped towel, which we named TERN. The popular design was later brought back into the collection when we relaunched the name towel in 2013 on the occasion of Bent Georg Jensen’s 90th birthday. At the time, the intention was for the iconic design to be part of the collection for only a short period of time. But the name towel proved to be so popular that we now offer four annual deliveries. Today, there’s no doubt that the name towel has acquired the status of a classic in our collection. Right now we are weaving names into our beautiful SQUARE towel, which is available in a slate grey blend – timeless tones that give the towel a stylish look that will fit into any bathroom. The name towel’s elegant design makes it easy to match with the collection’s other towels, guest towels, bath towels, wash cloths and bath mats.
For life’s many celebrations
Since its launch, the name towel has become a design favourite that many remember and enjoyed. Over time, we have seen that the name towel has also become quite a popular gift idea. A high-quality towel featuring a name, nickname or other message makes for a special gift that can be a keepsake for years to come. Due to the towel’s popularity as a gift idea, over time we have expanded the range to include a series of towels featuring woven messages that we’ve found to be the most popular. These include “STUDENT”, “BEST MUM”, "COOLEST DAD", "ME", "YOU" and so on. A name towel is a perfect gift for special occasions like Mother’s Day and Father’s Day or life’s major events such as weddings, graduations, anniversaries or birthdays. The unique towels quickly become a keepsake that recipients can cherish and enjoy for years to come. A unique gift that spreads joy, decorates its surroundings and offers superior drying performance.
Ordering name towels
Whether you choose your own name or the name of your boat, business, partner or something completely different, the name will be woven in capital letters. In addition, the name can contain a maximum of 14 letters. If you would like to get your hands on one of our popular name towels, we ask that you keep an eye on our order page, where we announce the specific ordering dates. The towels are only produced to order since the loom must be set up for each ordered name. This process is time-consuming, which is why there are fixed deadlines for ordering.
Wash and care
Would you like to take a little extra care of your name towel and ensure that its drying properties are optimal right from the very beginning? We recommend that you soak it in cold water for 1 hour before using it for the first time. After soaking, wash the towel at 60° C. This process will contribute to making the loops expand, which minimises the risk of the towel’s threads becoming snagged. We always recommend that you avoid using fabric softener when washing your towels. The fabric softener forms a residue around the fibres, causing the drying performance to be reduced.