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Towels for the whole family

Towels in different colours and designs make it possible to decorate your bathroom in line with the rest of your home or to mark changes in season with dark or bright shades. The famed damask quality provides a unique drying capacity that can stand up to everyday family use. Explore our wide range and experience the pleasure of a towel that combines functionality, quality and design. The wide variety in this collection makes it possible to mix and match towels or streamline your colour palette, but no matter which style you choose, you will be getting towels that combine both aesthetics and functionality. Pamper the entire family with soft, thick, luxurious towels that only get better with time.

Refresh your bathroom style

We spend a great deal of time in the bathroom every day. It is often here that the day begins, and it is also here that it ends. It is therefore essential that it is a functional and pleasant space to be. Fortunately, a complete renovation is not required to change up the look of a bathroom. Sometimes, small adjustments are all that’s needed to upgrade the overall look. And to achieve this, the bathroom basics are an excellent place to start.


Most homes have towels hanging on display, and simply replacing them with new ones is an easy way to spruce up the bathroom. For example, choose towels in green, brown and blue hues if you want to invite nature inside and create a soothing wellness oasis. If you’re more into pastels, choose muted pink or blue-grey shades. Whatever your preference right now, you can always change out the towels next time your bathroom needs a style boost. And remember that plants, candles and flowers create life and balance in the bathroom.


Give yourself ample time in the bathroom and revel in the home-spa atmosphere. Our collection of sumptuous fabrics for the bathroom embraces you and gives you a feeling of well-being – and can also be effortlessly matched with the collection’s other bath towels, guest towels, wash cloths and bath mats.

A towel's purpose

A towel’s primary function is to absorb water and dry the body and hands. And the best towels are those which absorb water quickly instead of just pushing it around the body. Our luxurious terry bath towels with superior drying capacity represent everyday luxury that only gets better with time. The Egyptian cotton ensures soft, efficient towel drying for many years. And in addition to these practical properties, the towels are of course designed in timeless colours that bring style to the bathroom – year after year.

Wash and care

All our terry towels are characterised by outstanding drying properties which only improve the more the towels are used. If you want to take special care of your towels, we recommend that you soak them in cold water for 1 hour before washing them for the first time. After soaking, wash the towels at 60 degrees. This ensures that you get the best absorbency from the start, and the process also contributes to making the loops expand, which minimises the risk of the towels’ threads becoming snagged. Avoid using fabric softener when washing your towels as it forms a residue around the fibres and can reduce drying capacity.